C o n c e p t
The idea that makes something complex simple.
MENSEN - Forum för menstruation
A nonprofit organization with the goal to remove taboos surrounding menstruation which often is considered as disgusting, embarrassing or inappropriate. This stigma makes people not talk about problems related to the menses. Therefore the organization aims to establish a different view of menstruation.
Helena Hajdu-Rafis and I made conceptual marketing for MENSEN. Like the "See red"-glasses for example which problematize the issue and visualize the vision in the simple act of putting red glasses on.
'I bought a child'
A conceptual project for the exhibition “Allt ska bort” at Kalmar museum of art. This with the intention to bring awareness about child sexual abuse and make a fund-raising to the organisation ECPAT through this exhibition.
Helena Hajdu-Rafis and I reconstructed the awful trade in a conceptual work where the visitors were encouraged to buy kids in small bags. All the collected money were sent straight to ECPAT.